This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Lu, A. S. Social Bookmarking                         What's this?

What Race Do They Represent and Does Mine Have Anything to Do with It? Perceived Racial Categories of Anime Characters

School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, amylu{at}unc.edu

Is the intended race of anime characters distinguishable because of their facial features or are they too `international' to tell? This study addressed this question empirically by comparing the intended racial categories of static frontal portraits of 341 anime characters randomly selected from anime produced between 1958 and 2005 with the perceptions of 1,046 raters. Results showed that, although the race of more than half of the anime characters was originally designed to be Asian and only a small fraction were intended to be Caucasian, many were perceived as Caucasian by the largely Caucasian raters. Response patterns also indicated `Own Race Projection (ORP)', i.e. perceivers frequently perceived anime characters to be of their own racial group. Implications for anime's international dissemination are discussed.

Key Words: anime • cognitive studies • empirical studies • facial perception • internationalization • Own Race Projection • racial categorization

Animation, Vol. 4, No. 2, 169-190 (2009)
DOI: 10.1177/1746847709104647


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?