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Animation
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The Impossibly Real: Green Belting the Imaginary

Johnny Hardstaff

info{at}johnnyhardstaff.com

Before we have explored what CGI (computer generated imagery) technology can really do, it seems that CGI technology is exploring what we can do. Animation is being used within corporate advertising to render the visual obsolete as a medium for the conveyance of messages of emotional or intellectual value.

Key Words: advertising • animation • CGI • corporate interests • ethics • realism

Animation, Vol. 2, No. 2, 187-201 (2007)
DOI: 10.1177/1746847707078279
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