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The Disappearance of Disney Animated Propaganda: A Globalization Perspective

Gerard C. Raiti

10760 Rose Avenue, Apt 304, Los Angeles, CA 90034-4477, USA, GRaiti{at}alumni.usc.edu

This article examines Disney animated propaganda of the 1940s from the perspective of globalization literature, media studies, sociology and communication studies. Using examples from September 11 and the War in Iraq, the author shows how changes in media corporations, technologies and politics have limited the use of animated propaganda since the Second World War. One of the factors influencing this change is the absence of a mass audience caused by the fragmentation and proliferation of media from cinema to television to the internet. In addition, electronic communication is facilitating a more democratic exchange of information, thus reducing the influence of nation-states over their citizens. Animated propaganda exists today in other forms such as simulations on news broadcasts and internet caricatures, and adopts a more grass-roots approach on mainstream websites and cable television channels.

Key Words: animation • Disney • globalization • national identity • propaganda • Second World War

Animation, Vol. 2, No. 2, 153-169 (2007)
DOI: 10.1177/1746847707074703


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